Daraz is one of the leading and largest e-commerce marketplaces in Asia. Recently, Daraz has launched Daraz Advertising Solution which is a full-funnel advertising suite. The sellers and various brands on Daraz can benefit from this solution.
Daraz has over 27 million active users and it is the 4th largest platform in Pakistan. Now, through DAS, Daraz can introduce the third wave of digital advertising in Pakistan. DAS will also play the role of a self-serving advertising tool that is launched by local e-commerce brands.
DAS Onsite and Offsite Advertising Options
At first, DAS will be offering 3 kinds of onsite and offsite options of advertising to the partner brands and sellers:
- Daraz Display Ads: These ads reach the 2 million audiences on the platform who visit the site or app on a daily basis.
- Daraz Sponsored Search: This will engage the high intent users and convert them into the buyers. Moreover, it will also tackle the competition with its native presence.
- External Ads: Covers more targeted audience and sends them to the store from advertisements on third party platforms i.e: Facebook Collab Ads and Google Ads.
The Large Scale platforms become more saturated and they plan to phase out in 3rd party cookies. The data of the first party is very valuable for advertisers and these e-commerce platforms enable them to target the customers on the basis of their personas, preferences and demographics.
According to Daraz they have recorded 100 million searches on their platforms each month. With the sponsored search of Daraz, all sellers will have a level playing field to bid for the keywords and they can increase their conversion targets from the largest in-market audience in Pakistan.
The campaigns can be created through the existing Daraz Seller Center Account. From the campaign, they can choose products they wish to uplift on the search results. Moreover, they can bid keywords from the real-time bidding model.
According to Muhammad Ammar Hassan who is the Chief Marketing Officer of Daraz Pakistan.
“Retail advertising has gained immense popularity worldwide and become one of the most efficient marketing vehicles, as it engages high-intent shoppers close to the point of purchase, increasing ad conversion rates and sales,”