Sharmeen Obaid needs no introduction and she is yet again making Pakistan proud by collaborating with Gucci in its new venture. Gucci has now collaborated with Sharmeen to support gender equality by launching a poignant series of videos.
The series of 35 videos will be directed by Sharmeen and it includes many influential figures such as Annie Lennox, Halle Bailey, Julia Roberts, Idris Elba, Alia Bhatt, Serena Williams, John Legend, and the co-founder of Gucci CHIME Salma Hayek.
Sharmeen stated that the purpose of the campaign resonates with her work.
“The commitment of Gucci CHIME to amplify voices over the last decade speaks to me and my work. Each film in this new series is an important reminder of why we need to champion the voices of those who are working to create change”
Sharmeen also stated that “I hope this campaign will reinvigorate conversations around the world so that everyone feels the urgency to contribute towards creating a more gender-equal future.”
