Pantone Chooses ‘Peach Fuzz’ as 2024 Color of the Year

peach fuzz

Want to know which color you should opt for in 2024? well, in a bid to capture the essence of 2024, Pantone Color Institute has announced ‘Peach Fuzz’ as the Color of the Year. Described as a warm and cozy orange-pink hue, this choice symbolizes a collective desire for compassion, peace, and serenity in the face of life’s turmoil.

The decision to crown ‘Peach Fuzz’ was influenced by extensive research, considering high-fashion runways, interior design trends, pop culture moments, and human psychology. The color specialist, Leatrice Eisman, highlighted the tactile nature of the shade, emphasizing the importance of touch and gathering in homes during challenging times.

The prevalence of peach tones in the Spring-Summer 2024 runways, especially in Milan with brands like Gucci and Jil Sander, further solidified the color’s prominence. Celebrities like Hilary Duff and Uma Thurman showcased the trend at high-profile events, contributing to the color’s growing popularity.

Pantone’s color selection process involves cumulative research, drawing inspiration not only from the latest trends but also from past impactful moments. Notably, the enduring influence of peachy pop culture moments, such as Beyonc√©’s 2016 Met Gala appearance, played a role in the choice.

The color ‘Peach Fuzz’ is seen as significantly nostalgic, transcending traditional gender norms and adapting into both women’s and men’s wardrobes. Dwayne “The Rock” Johnson’s 2023 Oscars ensemble and Rihanna’s 2022 peach leather mini dress serve as examples of the color’s versatility and modern appeal.

As Pantone celebrates the 25th anniversary of its Color of the Year initiative, ‘Peach Fuzz’ reflects the need for quiet retreat and respite in 2024. Following the theme of endurance, optimism, courage, and strength in recent selections, the color aims to provide a sense of peace and calm amid the uncertainties of the year ahead.

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