Mark Zuckerberg’s business empire Meta is introducing a digital clothes store called “Meta Avatars Store,” where users may buy designer clothes for their avatars. As per the CEO, the new outfit options would allow customers to express themselves through their avatars.
The statement was issued live on Instagram by Meta CEO Mark Zuckerberg and Instagram’s vice president of fashion partnerships Eva Chen. Avatars Store will most likely launch next week in Canada, Thailand, the United States, and Mexico.
Meta’s initial digital clothing brands will include Balenciaga, Prada, and Thom Browne. And despite the fact that the prices for the ensembles have not yet been determined, the free clothing options for Meta avatars will remain available.
For the time being, the dress selection consists of three options: a motocross outfit, a branded hoodie, and suits. More labels and categories will be introduced to the shop throughout time.
In a statement on the new endeavor, Zuckerberg stated,
“We’re launching our Avatar’s Store on Facebook, Instagram, and Messenger so you can buy digital clothes to style your avatar. Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this to VR soon too.”
Meta has been striving to enhance the aesthetic of its avatars in order to establish the ‘Metaverse.’ Earlier this year, the internet titan introduced 3D avatars to Instagram as well as redesigned avatars to Facebook and Messenger as if Avatars now have more choices thanks to the upgrade. Also, users can now use the same avatar across all Meta platforms, including VR, according to the company.
Despite the involvement of major people, Meta did not build much buzz around the new initiative. Furthermore, no official statement about the launch date has been provided.
