According to statistics released by the Pakistan Telecommunication Authority, YouTube is the most popular app in Pakistan, with over 70 million users.
The video-based platform YouTube is the most popular app in the country, while Twitter is the least used, with 3.4 million users.
Social Media Statistics in Pakistan
The country has over 73 million smartphone users, with over 70 million using YouTube for the most part. The platform Snack Video has 20.0 million users, which is more than its competitor TikTok’s users, which is 18.3 million.
Linkedin, which is great for professional growth and job hunting, has 7.6 million users, indicating a low to medium interest of Pakistanis toward career growth.
Instagram and Snapchat, on the other hand, have 15.6 million and 18.8 million users, respectively, indicating the public’s strong interest in photo-sharing platforms.
Twitter, Bigo, and Likee are the least used platforms in Pakistan, with Twitter being the least used at 3.4 million users. As Twitter is a formal platform for news updates and opinions about hot topics, we see the least amount of interest here as it offers less entertainment to the masses.
Internet Statistics in Pakistan 2023
Pakistan has a reported 87 million+ Internet users, with 73 million smartphone users. The country has a population of 227 million people, indicating a lack of internet penetration.
As we see an increase in population in the coming years, it is essential for the government to provide the masses with internet services for better career, education, and personal grooming.
As the world goes digital, Pakistan is yet to catch up with the race, but with improved IT infrastructure, we can still hope for the best.
