Pakistan’s automobile landscape has changed in the past few years, and during this change, Cherry Internationals, Omoda, and Jaecoo brands are all preparing to launch two new vehicles in their collections: the Omoda E5 and Jaecoo J7 Plug-in Hybrid Electric Vehicles.
Read the article to learn more about the details of these cutting-edge vehicles, their features, pricing strategies, and Chery International’s ambitious plans for the Pakistani market.
Omoda E5: A Mainstream EV for Gen-Z
The Omoda E5 seemed to be a mainstream EV, and it was strategically targeted to lure Gen Z’s technology-obsessed young buyers. The vehicle has a unique styling, and the features of the car are specially designed for specific market segments.
The car is set to perform similarly to its competitor, the MG ZS EV. However, one of the key challenges faced by electric vehicles in Pakistan is the lack of charging infrastructure. In response, Omoda plans to address this issue by setting up charging stations in major cities across the country, ensuring accessibility and convenience for Omoda E5 owners.
Jaecoo J7 PHEV: A Luxurious Off-Road SUV
On the other hand, we have Jaecoo J7 PHEV, which positions itself as one of the luxurious off-road SUVs. The car has a very superior styling, and it offers large infotainment screens. The enhanced driver assist feature and amazing off road capabilities will make your driving super easy. The J7 PHEV is expected to compete with vehicles like the Toyota Corolla Cross and Hyundai Santa Fe in the Pakistani market.
Competitive Pricing and Launch Details
The exact pricing details for the Pakistani market still need to be finalized; however, Cherry International has aimed to provide a competitive price for both its models. These prices will be positioned to compete with similar spec vehicles, such as the Toyota Corolla Cross and Hyundai Santa Fe, respectively.
However, in other countries, such as Malaysia, the Omoda E5 is priced around PKR 1 crore. Although the price of the Jaecoo J7 is not finalized, we can expect it to be in a similar range. However, prices in Pakistan will likely be slightly higher due to duties and taxes.
The company is eager to launch these vehicles in Pakistan as soon as possible, with the exact launch date expected to be finalized by the second half of 2024.
Chery’s Presence and Future Plans in Pakistan
For those who don’t know, Tiggo 4 Pro and Tiggo 8 Pro are Cherry International vehicles, and Gandhara Automobiles sells them in Pakistan. However, the launch of Omoda and Jaecoo will end the partnership with Ghadhara Nissan. Mr. Ryan Wang revealed that the company plans to collaborate with a different entity for the launch of these new vehicles.
As we wait for the official launch in the latter half of 2024, the anticipation for the Omoda E5 and Jaecoo J7 PHEV builds, promising a new era in the Pakistani automotive landscape.
