TikTok, Edkasa, and Lahore University of Management Sciences (LUMS) join together for the program #ExamReady. The initiative aims to increase the literacy rate and advance human development in the country.
TikTok has teamed with Edkasa and LUMS to offer technical solutions, and services to Pakistani students and to improve digital learning.
The first session of content for the TikTok-powered campaign #ExamReady is anticipated to go live in August of this year. Ultimate goal is to produce more than 500 online instructional videos on various subjects including the exam hacks.
Since TikTok has an average of 1 billion monthly viewers worldwide, we believe that this project would definitely spread the information to millions of Pakistani students.
Syed Ahsan Ali and Syed Maratib Ali School of Education at LUMS will offer direction on learning methods and carry out project monitoring and assessment. Dr. Arshad Ahmad, the vice-chancellor of Lahore University of Management Sciences, mentioned:
“At LUMS we embrace change and look for opportunities to better pedagogy, and to personalize education to engage students.”
On the other hand, Edkasa, the implementation partner, will create all the content and post it on TikTok and other social media platforms. In 2021, Edkasa registered over 145,000 students, reached 15 million viewing minutes, and featured 129 online courses.
Indeed, such endeavors and initiatives should be welcomed and supported by the local audience and the government as they can help the country’s literacy rate in the long run!