YouTube, the world’s most popular video-streaming site with over 22.8 billion unique monthly visitors, organized a virtual Pakistan creator roundtable this Wednesday. Some of the country’s most popular broadcasters participated in that and shared their perspectives, insights, and experiences.
Farhan S. Qureshi, Google’s Country Director for Pakistan, kicked off the session by sharing useful ideas with content creators and the media. Among the notables who attended the roundtable were Saud-ur-Rehman, Aamna Haider Isani, Iqra Kanwal, and Zia Tabarak.
While encouraging the creators, Qureshi mentioned that top Pakistani YouTube channels are now making more than 1M per year, with a year-on-year increase of more than 140 percent, and that youtube intends to make its video creators financially secure.
“YouTube channels in Pakistan receive around fifty-five percent of their viewership from outside the country, indicating that people from all over the world are actually fond of love Pakistani YouTube content”, Qureshi added.
Likewise, content creators also talked about how they got started on YouTube, how they established a social media family, how YouTube changed their lives, and where they are now.
Saad Ur Rehman, better known as Ducky Bhai, discussed how he launched his YouTube channel five years ago.
“I started with making gaming and tech-related videos.” I learned video editing, and created the channel ‘Ducky Bhai”. Slowly and gradually, the channel thrived on roasting, podcasts, Vlogging, and ‘Ducky Extra”, he continued.
A similar experience was recounted by Dr. Iqra Kanwal, the founder of the prominent YouTube channel “Sistrology”. She said the channel grew slowly at first before switching to vlogging. “Things have finally improved,” she added.
In addition, Aamna Haider Isani of Haute and Zia Tabaruk of Street Food PK also discussed how their decision to switch to Youtube paid off and what factors contributed to their channels’ success.
Popular Pakistani YouTube channels now make more than Rs1 million each year. And there is still plenty of room for new YouTubers who wish to make money through this platform.
