The theme of the National Tourism Conference is “Rethinking Tourism”
On September 26 and 27, Pakistan Tourism Development Corporation (PTDC) is organizing a two-day conference in Islamabad with the theme “Rethinking Tourism” to mark World Tourism Day at the Pakistan National Council of the Arts (PNCA) and Marriot Hotel Islamabad.
Activities on September 26:
The conference is a part of a three-day event that is beginning today on September 26 and includes:
- Photography competition
- Exhibition of photography and paintings
- Display of tourism booths
Exhibition of heritage crafts
- Competition for young painters
- Tour of Islamabad for students and young people at PNCA
Together with partner organizations including Serena Hotels, Hashoo Group of Hotels, Destination Hotels, PNCA, Punjab Tourism, STFP, and COTHM, PTDC is hosting these events.
Experts from the tourism sector will participate in five panel discussions to discuss issues like tourism recovery following floods and heavy rains, removing obstacles to promote foreign travel to Pakistan, mountaineering and trekking tourism issues and challenges in Pakistan, promotion in Islamabad Capital Territory, and provincial tourism departments’ initiatives for the growth and promotion of tourism.
Activities on September 27:
The summary of the proposals developed throughout the conference’s numerous sessions will be presented, and the winners of the photography and art competitions will be announced on September 27.
Aftab Rana, the managing director of PTDC, stated in a statement that the aim of all these activities is to emphasize the significance of tourism for boosting the economy and raise awareness among the general public, especially our young generation, about the role of tourism for making a significant contribution to the national DGP and promoting the soft image of the country.
We are commemorating this day in a nation that is endowed with stunning natural scenery, powerful mountain ranges, a variety of flora and wildlife, breathtaking coastlines, and a rich cultural history that must be preserved and developed for future generations, the speaker declared. To ensure the long-term advantages of this sector for the people of Pakistan, we now need to rethink what the future of tourism in Pakistan will look like. Our focus should be on the development of responsible, resilient, and sustainable tourism.