Alibaba, a global leader in e-commerce, announced on Friday that it will be entering Pakistan for the first time as part of its ongoing strategy to diversify its business. As a result of this progress, the logistics company it manages, Cainiao, is opening two automated distribution centres in Karachi and Lahore.
The smart distribution centres will be fitted with a variety of Cainiao’s own technology, such as software-based PLCs, electric control units, and a computer solution that intends to take advantage of cloud computing and extremely quick runtimes on the edge.
According to Cainiao, this suite of warehouse technology may increase human productivity by 100% while reducing physical labor by 50%.
Cainiao, like its parent firm, is committed to increasing the scope of its global footprint. It hopes to expand operations in Southeast Asia, South Asia, and Europe. Currently, it runs nine sizable distribution hubs in Europe, Asia, and America.
It appears that a key component of that plan is the opening of the distribution hubs in Karachi and Lahore. Alibaba CEO Daniel Zhang explained:
“Logistic network development is a priority in our globalization strategy as logistics is the fundamental infrastructure supporting a high-quality consumer experience based on integrated product supply from cross-border and locally,” “Cainiao has been developing a logistic network in Southeast Asia and Europe, leveraging the commerce use cases presented by Lazada, AliExpress, and Trendyol,”
With this combination of investment and integration, Alibaba has previously expanded into Pakistan and other Asian nations. It purchased the Pakistani e-commerce site Daraz in 2018, which also offers delivery to Bangladesh, Sri Lanka, Nepal, and Myanmar.
The Chinese giant also acquired Lazada, a Southeast Asian e-commerce platform, in 2016, and it also owns a stake in Trendyol, a company in Turkey, and Tokopedia, a company in Indonesia.
Alibaba’s international e-commerce site, AliExpress, primarily links Chinese vendors with buyers worldwide.