While the Toyota Fortuner has long dominated Pakistan’s midsize SUV market, the Kia Sorento has recently joined the fray to challenge Toyota for a greater share of the market. The Hyundai Santa Fe, on the other hand, is a midsize SUV that receives no coverage.
Hyundai’s reaction to the Kia Sorento and Toyota Fortuner is the Santa Fe, a mid-size 7-seat crossover SUV. In Pakistan, there is only one trim level — the GLS. It comes with a 2.4-liter naturally aspirated 4-cylinder petrol engine that produces 170 horsepower and 225 Nm of torque and is sent to all four wheels through a 6-speed automatic HTRAC transmission.
The Santa Fe is not well-liked in Pakistan because it is available as a CBU in its 4th generation form for a staggering Rs. 18.5 million, while the Fortuner costs just over Rs. 9.3 million and the Sorento costs a million less.
Hyundai Nishat, on the other hand, has lowered the price of Santa Fe by Rs. 5 million, taking it down to Rs. 13.5 million, as reported by multiple media outlets yesterday. According to the news, Hyundai Nishat imported 30 SUVs for testing purposes in 2019 but hasn’t said anything since then.